Third Variable Insights
3Vi
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3Vi was founded to solve the challenge of providing statistically robust and targeted surveys to locally operating companies.
Our work with organisations across the board has shown us that many find themselves at a crossroads when it comes to B2B market insights. They can rely on generic, often global, market research that fails to resonate with the specific pain points and nuances of the African market, or, alternatively, they can attempt to use self-service survey platforms, which, while accessible, lack the methodological rigour required to produce non-consumer data that can withstand the scrutiny of top-tier media publications and discerning C-suite audiences.
Whether to drive stand-out data-driven PR and thought leadership, or to deliver insights that can arm sales teams based on specific target market needs, few solutions provide local, targeted surveys aimed at gathering decision maker insights effectively.
3Vi has a unique solution for creating statistically robust, newsworthy research that empowers our clients to become authentic thought leaders and informed decision makers.
William Horne
Founder & Managing Director
William is an economist and award-winning financial journalist with deep expertise in data collection, analysis, and visualisation. Currently he also heads up Content Strategy for a tech PR agency in South Africa.
With two postgraduate degrees, including in economics and econometrics, he has leveraged data to drive multi-disciplinary recognition for data-driven insights and storytelling.
His credentials include 3 degrees from the University of Stellenbosch, a Udacity-accredited nanodegree in data visualisation, a tech-based project management certification, and contributions to university think tanks.
Recognised with the WANIFRA Africa Journalism Award for best interactive data dashboards, Vodacom's Journalist of the Year Regional Awards for Data Journalism, and more, he combines strategic insight with cutting-edge data-driven innovation.
